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Seeking Alpha 2021-04-12 20:02:36

Marc Benioff's Time Magazine to hodl Bitcoin

Cryptocurrency fund leader Grayscale Investments is partnering with Time Magazine on a new video series to be released this summer, announces Grayscale CEO Michael Sonnenshein.Equally important, says Sonnenshein, Time has agreed to be paid in bitcoin (BTC-USD) and will hold said bitcoin on its balance sheet.Time was purchased by Salesforce.com (CRM) founder and CEO Marc Benioff for $190M nearly three years ago. The two companies' operations, however, have nothing to do with each other, with Time being run by Keith Grossman.

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