As institutional interest in cryptocurrencies increase, Coinbase Global ([[COIN]] +4.2%) launches the beta version of Coinbase Prime, its prime brokerage product for custody, advanced trading, data analytics, and prime services.Separate from Coinbase Exchange, the prime offering for the institutional market was built with specific requirements and services for clients to participate in digital assets, the company said.Earlier, JPMorgan assigned a Buy rating to Coinbase, partly on its prospects for increasing its breadth of services in the fast-growing crypto space. Yesterday, Goldman also gave it a Buy rating, noting its "rapidly growing institutional business."